FAQ

About CTI

• What qualifications do your leaders have?

  Every CTI leader has completed our core course curriculum, Certification Program and intensive 10-month long Co-Active Leader Program. If they pass our rigorous application and audition process, they must also complete a six-month series of advanced coaching and leadership practicum while maintaining an active coaching practice. We have the most demanding leader training requirements of any school — and it shows! Learn more and meet our leaders on our Faculty page.

• What are the advantages of training with CTI?

  There are 7 important characteristics of an outstanding coach training program, and CTI has them all!

  Experiential
  Learning that moves you from your head into your being — similar to experiencing a bicycle ride rather than talking about it.

  In-Depth
  Greater depth through multi-day immersion in hands-on coaching practice, rather than through teleclasses. Advanced courses provide continuing edge.

  In-Person
  Being physically together is essential to creating and learning from interpersonal dynamics that are crucial to understanding yourself and others.

  Co-Active
  Co-Active Coaching sticks because you help others discover their own answers in the context of a collaborative and creative relationship. Co-Active Coaching is the hallmark of CTI's work.

  Personalized
  Individualized exercises unleash your own personal coaching competencies, wisdom and instincts that lie dormant.

  Sustained
  Largest community of certified, practicing coaches to help you through the crucial early stages of putting your new skills to practice.

  Proven
  Assurance of working with the oldest and largest accredited coach training school in the world with methods and models that work.

  We invite you to use these qualities as a way to compare coach training organizations, so you will have the information you need to make a decision that’s right for you.

• How does CTI support students with getting clients?

  In every course we provide marketing exercises through:

  • • Brown bag lunches where students can ask questions and receive information from experienced coaches.
    • Find-a-Coach — an online search function where potential clients search for a Co-Active Coach who’s just right for them.
    • And finally, CTI's Co-Active Network hosts the largest web-based community of certified practicing coaches that offers numerous specializations and active networking groups.

• Does Co-Active Coaching work in the corporate environment?

  Smart businesses know the value of coaching. Manchester Inc. recently released the results of a study that quantifies the business impact of executive coaching. The study included 100 executives, mostly from Fortune 1000 companies. Companies that provided coaching to their executives realized improvements in productivity, quality, organizational strength, customer service and shareholder value. They received fewer customer complaints, and were more likely to retain executives who had been coached.

  In addition, a company's investment in providing coaching to its executives realized an average return on investment (ROI) of almost six times the cost of the coaching.

  Among the benefits to companies that provided coaching to executives were improvements in:

  • • Productivity (reported by 53% of executives)
    • Quality (48%)
    • Organizational strength (48%)
    • Customer service (39%)
    • Reducing customer complaints (34%)
    • Retaining executives who received coaching (32%)
    • Cost reductions (23%)
    • Bottom-line profitability (22%)
    

  Among the benefits to executives who received coaching were improved:

  • • Working relationships with direct reports (reported by 77% of executives)
    • Working relationships with immediate supervisors (71%)
    • Teamwork (67%)
    • Working relationships with peers (63%)
    • Job satisfaction (61%)
    • Conflict reduction (52%)
    • Organizational commitment (44%)
    • Working relationships with clients (37%)

• What is Co-Active Coaching?

  Co-Active Coaching® has impacted the lives and careers of thousands of managers, leaders and coaches around the world. It has led to CTI® becoming the world's first ICF-accredited coach training program, the most widely used text book in the industry, Co-Active Coaching, the largest number of certified coaches globally and a powerful, experiential leadership program that unlocks participants’ unique and natural leadership strengths.

  The CTI coaching philosophy holds that people are naturally creative, resourceful and whole — completely capable of finding their own answers to whatever challenges they face. The job of a Co-Active Coach® is to ask powerful questions, listen and empower to elicit the skills and creativity a client already possesses, rather than instruct or advise.

  To train successful coaches, CTI uses an approach that includes four key elements:

  • • In-depth, in-person Co-Active® training
    • Professional practicum leading to certification
    • Business/entrepreneurial skills development
    • A supportive community of coaches to foster ongoing growth